Industry associations
Professional associations help to connect similar businesses in the sign industry which all abide by a set code of ethics. These not-for-profit groups promote the welfare of the industry and the status of members in the community, as well as benefit the users of signs. The traditional boundaries of the sign industry have expanded due to advancements in technology and the evolution of the marketplace. Industry associations help members share knowledge with others by providing insight, guidelines, and, in some cases, industry best practices and standards. As a result, it can be helpful for companies to join these professional associations. Currently, 62 per cent of respondents are members of the Sign Association of Canada (SAC), while 38 per cent are members of the International Sign Association (ISA). Additionally, memberships to the Association Québécoise de l’Industrie de l’Enseigne (AQIE) and Letterheads have increased by 3.9 per cent and 2.1 per cent, respectively.
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