Next month, the Advertising Club of Toronto (Ad Club) will hold its third annual Out of Home Showdown, a competition between the top Canadian out-of-home (OOH) ad campaigns of the last year.
The organization has announced ‘OOH Day’ is October 9 this year. The event will be held from 11:30 a.m. to 5 p.m. at the Allstream Centre at Toronto’s Exhibition Place, with a Mad Men theme. Last year’s theme was James Bond (as pictured).
“OOH Day brings together media agencies, suppliers and vendors under one roof to celebrate the best OOH executions of the past year,” explains Frank Aballini, chair of Ad Club and vice-president (VP) of national operations for Adapt Media.
OOH media providers have already begun entering their campaigns to compete for awards, including the grand prize. A panel of industry leaders will judge the entries in the following seven categories in advance of the event:
- Large-format billboard (static or digital)
- Small-format billboard (static or digital)
- In-retail
- Street-level, transit or transportation
- Experiential
- Non-traditional
- Multi-platform
All of the entries will be presented on-stage at the Allstream Centre. Then, the judges’ top two selections in each category will face off for live votes from the audience of attendees. The finale will be a showdown between the category winners, with a combination of the judges’ and audience’s votes determining the grand prize champion. Last year’s top winner was a Zoom Media Canada campaign for Yellow Pages.
In addition to the OOH Showdown, OOH Day will feature keynote speakers discussing innovation in the industry and the presentation of the first annual OOH Merit Award to Randy Otto, CEO of Pattison Outdoor Advertising (pictured).
The Ad Club is an all-volunteer, not-for-profit organization, with all revenues generated at the event through entry fees and sponsorships going to charity. Further details are available at www.adcluboohday.com.
