Out-of-home (OOH) advertising firm Lamar has renewed its transit ad contract with the city of Kelowna, B.C.—allowing it to place ads on the interior and exterior surfaces of Kelowna Regional Transit buses—for an additional five-year term, which will begin on June 1.
As part of BC Transit, Kelowna Regional Transit operates 70 buses, including seven double-decker models, to serve 170,000 residents of Kelowna, West Kelowna and Lake Country, considered the hub of the Okanagan Valley.
“Our transit ad formats on this system provide excellence coverage across the market,” says Byron Montgomery, Lamar’s regional vice-president (VP). “We are pleased to continue our relationship with and maximize revenue growth for the city.”
