Captivate, which installs and operates digital signs in office buildings’ elevators and lobbies, has added two new major towers to its Canadian media network and renewed its agreement with Cadillac Fairview for 12 others.
Joining the network are Toronto’s 30-storey RBC Waterpark 3, managed by Oxford Properties Group and serving as the new national headquarters (HQ) for the Royal Bank of Canada (RBC), and Montreal’s 26-storey Deloitte Tower, managed by Cadillac Fairview. The renewal agreement, meanwhile, comprises buildings in Vancouver, Calgary and Toronto.
“These venues enable us to engage business professionals with a customized mix of live news, business advice and building-specific messaging, while providing an extremely desirable audience for advertisers,” says Captivate CEO Marc Kidd.
