International out-of-home (OOH) advertising firm Clear Channel Outdoor Americas (CCOA) has hired Dan Levi as chief marketing officer (CMO). Reporting to CEO Scott Wells, he will lead the organization’s overall marketing strategy.
He joins CCOA from Levi Media Advisory, a consultancy he founded to advise businesses about blending their media, advertising, technology and marketing efforts. Before that, he was CMO for Captivate, which operates digital signs in office buildings’ elevators.
“As technology continues to drastically change the media landscape, CCOA is poised for strong growth,” says Levi. “I am excited to join them during a radical evolution in advertising and location-based marketing.”
