Specialist foresees soft signage success

RychelWide-format printer manufacturer Durst Phototechnik Digital Technology has expanded its North American sales team with the hiring of Bob Rychel, an expert in textile printing and soft signage applications.

In his new role as textile sales manager, Rychel joins Durst with 25 years’ experience in the large-format digital graphics marketplace, including the last eight focused on the textile and soft signage segments. He says he decided to specialize in fabric printing when he recognized the market was poised for strong innovation and growth.

“I welcomed the opportunity to come to Durst, given its reputation for supporting serious production inkjet printing,” he says. “Durst’s people and products will allow me every opportunity to successfully build long relationships with customers in the textile market.”

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