Cineplex Digital Networks (CDN) was recently named the exclusive supplier of digital menu boards for A&W Food Services of Canada’s 850-plus restaurants across the country. Installation has already begun in some locations.
The popular burger chain is turning to digital signage to the enable remote management of dynamic pricing and promotional content across all of its restaurants. The screens will also augment the current static menu with videos and other new creative content.
“A&W Canada joins a growing list of strategic, forward-thinking brands,” says Nick Prigioniero, president of CDN, whose other clients in the quick-service restaurant (QSR) industry include Tim Hortons and McDonald’s. “The right digital signage can help sell more product, increase margins, lower costs and strengthen customer loyalty.”
