Out-of-home (OOH) advertising firm Cieslok Media has converted one of its billboards near Toronto’s Yonge-Dundas Square from a static backlit sign to reportedly the largest vertical full-motion digital billboard in Canada.
The north-facing 19.2 x 10.7-m (63 x 35-ft) light-emitting diode (LED) screen (pictured, top) debuted earlier this month with the launch of 12 new Coca-Cola #MakeSomeoneHappy 10-second holiday spots. Coca-Cola’s four-week campaign also dominates Cieslok’s other large-format boards facing Yonge-Dundas Square (pictured, bottom).
“The square is a hub of activity, making it the ideal place to launch our biggest holiday campaign to date,” says Diego Moratorio, Coca-Cola business unit director. “Cieslok’s newest LED billboard is a great asset to the square and we are excited to be the first featured brand.”
