International Imaging Materials’ (IIMAK’s) inks division has appointed Jim Andreottola channel manager for wide-format printing inks. He was previously director of sales and marketing for American Ink Jet, which IIMAK acquired earlier this year.
In his new role, Andreottola is responsible for leading sales efforts to expand the IIMAK Inks’ wide-format business with existing partners and increase its customer base across the graphic display and signage industries.
“One key aspect of Jim’s role is to drive the development of new products to help our partners grow their own businesses,” says Scott Surma, vice-president (VP) of new business development. “His strong customer care skills are a terrific fit for our focus on best-in-class service.”