Brooke Leland
Kristine Lyrette
Troy Sedgwick
The Canadian Out-of-Home Measurement Bureau (COMB), which measures and researches audiences for out-of-home (OOH) advertising across the country, has appointed three new members to its board of directors.
Brooke Leland is the Toronto-based vice-president (VP) of connection planning for Jungle Media, a full-service media agency whose clients have included Ikea, Nike, Honda, Cadbury and the National Hockey League (NHL).
Kristine Lyrette is president of marketing agency ZenithOptimedia Canada, working from its Toronto head office. Finally, Calgary-based Troy Sedgwick is president and CEO of Rec Media, which sells OOH ads in hockey arenas, curling rinks, soccer fields and other athletic facilities.
