Digital signage software exec focuses on major accounts

SkipMontreal-based BroadSign International, which develops software platforms for digital signage networks, has promoted Skip Beloff from vice-president (VP) of sales—a role held for the past six years—to senior VP (SVP).

In his new position, Beloff is responsible for acquiring and sustaining major accounts. As such, he will guide BroadSign’s team dedicated to managing client relationships, focusing largely on the North and South American markets.

“Skip’s skill set, professionalism and strength in relationship-building will be key in expanding our organization’s horizons and enhancing customer service,” says Burr Smith, president and CEO of BroadSign.

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