Cadillac Fairview (CF) recently encouraged people passing by Toronto’s Eaton Centre to take ‘selfie’ photos and upload them with the hashtag #TorontoStyle, then showcased them on the shopping mall’s new 753-m2 (8,100-sf) digital billboard.
The event took place on October 21 as part of CF’s ongoing Toronto Style campaign, following the unveiling of two new outdoor digital screens in September. It was promoted with targeted online banner ads and social media posts.
“This helps further our goal of inspiring shoppers to explore the fashion and style retailers of the Eaton Centre,” says CF vice-president (VP) of consumer marketing Craig Flannagan.
