Following an audit and request for proposals (RFP), Cineplex Digital Media (CDM) has been selected to install, operate, support and maintain an interactive digital signage network at 21 Ivanhoé Cambridge shopping centres across Canada.
The network will comprise nearly 230 digital displays in concourses and other high-traffic areas of the malls, featuring a content mix of wayfinding, advertising, store opening announcements, promotions and listings of upcoming events. In addition to the main network of double-sided 2.2-m (86-in.) floor displays, there will be wall displays, interactive posters and large-format screens.
Ivanhoé Cambridge is working with CDM to centralized the sourcing and management of content across all of the properties. In the meantime, hardware installation has begun at several of the malls, where the signs are expected to be operational by the end of this year.
