SA International (SAi), which provides software for signmaking, wide-format digital printing and computer numerical control (CNC) routing, has promoted Steve Ball to director of strategic business development and Mark Stevens to director of sales for North America.
Ball has been with SAi for 16 years, during which he created and expanded the company’s subscription-based business model. In his new role, he assumes responsibility for overseeing the development of Flexi signmaking software and related products.
Stevens, who succeeds Ball in his previous role, has more than six years’ experience with the company. He founded its direct sales department, which he will continue to manage while also expanding channel sales efforts.