The Toronto Transit Commission (TTC) has launched a system-wide courtesy campaign, using posters featuring actual tweets from passengers to help encourage polite and considerate behaviour while travelling on its vehicles.
The ‘You Said It’ out-of-home (OOH) campaign targets a range of dangerous, disruptive and discourteous activities, such as trespassing on subway tracks, not giving up priority seating to those in need, wearing backpacks on crowded vehicles and placing bags and feet on seats.
The posters (samples pictured) will run for an indefinite period on all TTC vehicles and in stations.
