Burt’s Bees Canada has created two outdoor public art installations to help raise awareness of the need to support the nation’s bee population, using hundreds of native perennial wildflowers to serve as habitats and encourage pollination.

The first installation (pictured) was built this month at Toronto’s Nathan Phillips Square, while the second will follow soon in Vancouver. Each promotes the #KissesForBees initiative, whereby 100 more wildflowers will be planted across Canada for each limited-edition Burt’s Bees lipstick sold. Undertaken in partnership with Wildlife Preservation Canada, the project also encourages Canadians to plant bee-friendly gardens in their backyards and on their balconies.

“We’re really excited about this project,” says Randal Heide, executive director of Wildlife Preservation Canada. “Planting native flowers provides the most natural food source for bees, without disrupting the balance of the local ecosystem.”