Steve Nash Fitness World and Sports Club (SNFW), reportedly British Columbia’s largest local gym chain with more than 20 locations, has entered a partnership with Zoom Active Lifestyle Marketing to outfit its facilities with a digital signage network.
The new agreement establishes Zoom as the exclusive third-party representative for all advertising, entertainment and fitness content that appears in the SNFW clubs. The network will broadcast music videos, TV advertising and venue-specific content through overhead displays and central sound systems.
“As our members’ lives get busy, our in-club digital channel is where they will look for information, education, events and schedules,” says Chris Smith, president of SNFW.
