Last month, PNH Solutions of Dorval, Que., returned as the print service provider (PSP) for all signage for the Honda Indy, Toronto’s annual three-day street race, which attracted more than 40,000 spectators.
A combination of trackside decals and vinyl banners were displayed throughout the nearly 3-km (1.9-mi) circuit at Exhibition Place, both to create a sense of pageantry and to support sponsors with extra brand visibility. The race took place from July 14 to 16.
Approximately 900 decals were applied to concrete blocks and 300 vinyl banners were affixed to bleachers, bridges and tire barriers. PNH also supplied rigid signs, promotional flags, vehicle graphics, tents and, for the first time, mesh banners—totalling more than 790 m2 (8,500 sf)—to fully brand Honda’s grandstand.
