A new marketing affiliation, Pharmacy Media Network (PMN), is aggregating a place-based digital out-of-home (DOOH) advertising network throughout more than 900 pharmacies across Canada, comprising screens in prescription waiting areas.
The network encompasses both major chains, like Jean Coutu Group, and independent pharmacies, like those that operate under the PharmaChoice banner. Its exclusive sales agents, The Health Networks, are managing ad campaigns for a variety of brands that are relevant to these environments.
“We are helping health- and wellness-related brands connect to consumers at the point of sale,” says Ryan Hanna, president of PMN.
