Three Canadian out-of-home (OOH) advertising campaigns were celebrated earlier this month when the Outdoor Advertising Association of America (OAAA) announced the winners of its 2018 Obie Awards.
The program’s sole platinum-level winner was an international OOH campaign for Spotify’s streaming music service, which used billboards, digital screens and transit posters around the world, including Toronto (example pictured).
At the silver level, a Toronto-based campaign for Travel Belize won in the Obies’ international category. Pedestrians at Yonge-Dundas Square could beat a drum to activate digital billboard footage of a Belizean boy dancing to the rhythm.
Finally, Zulu Alpha Kilo’s series of posters commemorating Harley-Davidson Canada’s 100th anniversary and promoting its Common Ground docu-series reached the finalist level in the international category.
