NASCAR generates national media exposure for Roland DGA

 Roland DGA wrap raced to the first place with RCR driver Tyler Reddick.

Roland DGA wrap raced to the first place with RCR driver Tyler Reddick.

Richard Childress Racing (RCR) professional driver Tyler Reddick, sported a full Roland DGA wrap on his No.2 Chevrolet to win the NASCAR MoneyLion 300 Xfinity Series race.

Reddick crossed the finish line 1.27 seconds ahead of the runner-up to win. It was a thrilling finish that put not only RCR and Reddick in the winner’s circle, but Roland as well.

While the RCR Graphics Centre crew uses Roland wide-format printers to wrap its race cars and support vehicles, the Roland wrap makes an appearance once or twice over the course of a season. Having the Roland logo and colours associated with a high-profile NASCAR win generated national media exposure. The RCR Graphics Center, a 232-m2 (2500-sf) facility, uses its Roland inkjets to wrap more than 420 RCR race cars and support vehicles per year.

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