In his new role as managing director in strategy and media investments, Anton Vasilev will work closely with Novus’s media and technology partners to optimize cross-media investments.
Novus Canada, a media agency, has named three new directors.
Anton Vassilev will manage strategy and media investments, Mike Rusk will work in agency and partnerships, and Hailey Ben-Izhak will oversee media investments.
“We are thrilled to welcome them to our team,” said the company’s president Debbie Drutz. “As our multi-channel offering grows, with location insights at the core, it’s important to have experts such as Anton and Mike, based in the markets, we service, to deepen our partner relationships. Hailey’s long-standing career in print and entrepreneurship will also be a major benefit to our associates.”
Vassiliev was head of product strategy for Bell Media, where he ushered in programmatic out-of-home (OOH) buying for Astral. He brings extensive knowledge of the geo-mobile ecosystem and its impact on audience-centric media planning.
Rusk worked for Cadreon, where he oversaw location-based services for programmatic out-of- home OOH, while Ben-Izhak was co-founder of PartyPix and worked in media sales
