Wallcoverings Offer Market Diversification is a four-part downloadable e-book that looks at the growing popularity of printing on textiles to create wallpaper and other interior decor applications.
Readers will learn about the growing popularity of inkjet printing, along with other interior decor applications such as wood laminate flooring, wallcoverings, ‘luxury’ vinyl tiles (LVTs). With the evolution of inkjet printers comes challenges and opportunities for sign shops.
In addition, indoor environments can be changed with graphics, lampshades, pillows among other decor applications. Further, fabric graphic applications are entering unique areas such as sign shops, print service providers (PSPs), and other companies seek to diversify their business with soft signage growing due to its distinction from vinyl- and paper-based signs.
Finally, sign shops can strengthen its brand by informing customers of wide-format printing capabilities, which can lead to upselling.
To download the free e-book, click here.
