Reitmans recently celebrated International Women’s Day with dynamic storefront signage.
Reitmans recently celebrated International Women’s Day with dynamic storefront signage.
The brand’s name was temporarily changed to Reitwoman, and the storefront logo reflected this update in their Carrefour Laval (Quebec) and Bayshore Shopping Centre (Ontario) stores.
“This was another step in showing our customers that they inspire us,” said the company’s vice-president of marketing and visual presentation, Valérie Vedrines. “Women are the most important part of our brand, and we want to empower them to give them confidence. It is also a way to unite our amazing community of women and show the strength that comes from gathering together.”
