Durst North America has announced Steve Lynn, director and general manager of new markets, will be leading its label and packaging division.
Durst North America has announced Steve Lynn, director and general manager of new markets, will be leading its label and packaging division.
“Lynn is a highly skilled technical business leader who will be a resource for both Durst sales personnel and also the customer base,” said Tim Saur, CEO and managing director, Durst North America. “When Lynn rejoined the company earlier this year, he immediately began to focus on label and packaging. So this promotion has been the plan from the outset, and although all of our lives have changed due to the pandemic, and many may question why we would continue to invest now, the reality is our company remains fully committed to labels and packaging—offering superior products and a focus on increasing investment.”
As Durst expands its product offerings in the digital label market with the new Durst Tau RSC series, Lynn will focus on sales strategies to ensure growth in the North American label market. He will also build on relationships with finishing equipment and substrate partners to offer Durst Tau users the most comprehensive range of digital label and specialty packaging growth opportunities.
“I am very excited to have the opportunity to build a strong team who can help the North American market realize the potential of increased short- and medium-run label and specialty packaging production,” said Lynn. “We will also focus on helping converters with analogue to digital production conversion that is now possible with the quality, speed, and flexibility of the Durst Tau RSC platform.”
