The American Society of Association Executives has added the Sign Research Foundation (SRF) to its list of ‘100 Associations that Will Save the World.’
The American Society of Association Executives (ASAE) has added the Sign Research Foundation (SRF) to its list of ‘100 associations that will save the world.’
This year, as part of its centennial celebrations, ASAE will be commemorating 100 associations for their work in curating and communicating expertise, gathering volunteers and funds, advocating for policy priorities, and conducting research that generates solutions. These organizations will be recognized for giving their members the tools to make the world better, smarter, and safer.
SRF was honoured in the ‘community engagement’ category for its work with the Urban Wayfinding Planning and Implementation Manual. This guide brings together three often-contentious groups: city planners, designers, and sign manufacturers.
First published in 2013, the manual has been updated for 2020 with more guidance and case studies. It also offers insight into funding mechanisms for communities as well as new technologies in use.
A series of webinars related to the manual have had triple-digit attendance.
“City planners are using the SRF-produced guidance to help their communities plan, fund, design, and implement wayfinding projects,” said Sapna Budev, SRF’s executive director.
A collaborative relationship has emerged between planners, designers, and sign manufacturers as a result of participating in the manual development.
“Wayfinding projects are some of the most complex signage systems in the world,” said Budev. “This guide has provided clarity for all stakeholders looking to create an effective, durable, and well-designed system. Successful urban wayfinding projects encourage health, safety, and increased tourism dollars—positively impacting communities. We’re thrilled this work has been recognized by ASAE as part of its centennial celebration.”
