LG Business Solutions has unveiled an immersive 3D showroom that allows visitors to remotely interact with the brand’s latest commercial display technologies.

“The cancellation of in-person events this year challenged us to find new, innovative ways to connect with our customers,” said the company’s experiential marketing lead, Damaris Toma. “We used this opportunity to reimagine the future and build the DigiTour, an interactive event platform with a high-level of photorealism that immerses users in the environment.”

Powered by an advanced real-time 3D creation tool, the virtual platform encourages visitors to ‘walk’ through various commercial spaces and experience the brand’s products in their contextually relevant environments.

The DigiTour currently includes four distinct spaces: ‘Corporate,’ ‘Education,’ ‘Control Room,’ and ‘Innovation,’ with more to come. Guests can move throughout the virtual showrooms and interact with products, instantly pulling up features, specifications, and more.

The platform also hosts live chats where visitors can inquire about any product and speak with a representative in real time.

In addition to the online showroom, LG is using On24 to host virtual webinars and events where industry leaders can interact and communicate during the pandemic and beyond.

“Rather than try to replicate what’s been done to date elsewhere, we’ve created environments that take advantage of the power of virtual technology and paired it with the invaluable injection of real people that industry thrives on,” said Toma. “We will use the platform to host tech tours, live chats, and educational seminars, bringing a new level of interaction to our customers.”

The robust platform includes always-on access, desktop, mobile, and tablet compatibility, self-directed exploration, 360-degree spaces, and interactivity, with soon-to-launch webinars, and live and video chats.

According to Toma, the platform may have been prompted by the pandemic, but it will likely be a permanent staple in how the brand interacts with customers.

“We’ve built a means to reach audiences remotely—even audiences that may not have been at a physical trade show,” she said. “It’s a future-proof way to ensure we can serve our customers remotely now and in the years to come.”