Quebecor’s out-of-home segment has introduced an interactive platform, the Street-Level Tour, which allows advertisers to virtually explore its street furniture and know more about the company’s offerings.
Quebecor’s out-of-home (OOH) segment has introduced an interactive platform that allows advertisers to virtually explore its street furniture and learn more about the company’s offerings.
The Street-Level Tour platform, which has been designed and developed in-house, allows visitors to survey the company’s network of street furniture at any time from the comfort of their homes or offices.
The virtual tour is open to all, but it is strongly recommended visitors take a guided tour with an account manager to get the most out of the experience.
“Choosing a transit shelter for an advertising strategy is like buying a home: you want to find a partner who can give you the best visibility with the target audience and infrastructure that suits your needs,” said Quebecor and TVA Group’s senior vice-president and chief advertising officer, Patrick Jutras. “We are innovating so our advertisers can explore the scope of our services and the opportunities and advantages our OOH advertising faces offer, while complying with the public health guidelines.”
The Street-Level Tour presents various facets of the company’s OOH offerings, with a focus on the Montreal market. During the tour, advertisers can visit typical Montreal boroughs and learn about their demographics and urban environment. They can draw inspiration from the video showing some of the creative installations that have been produced. The platform also showcases the company’s OOH advertising products available in the city, such as standard transit shelters, digital transit shelters, solar-powered transit shelters, and marquees.
