Vehicle wrap films and overlaminates from Avery Dennison’s graphics solutions business are being featured on West Coast Customs, a new Fox Sports TV series showcasing one-of-a-kind customized cars and motorcycles.
Founded in 1993 in Corona, Calif., West Coast Customs (WCC) has become a well-known vehicle styling business over the years. Its work has been featured on such TV shows as Pimp My Ride and Street Customs.
For the new series, which debuted on June 9, all graphics and wraps created throughout the 2013 season will use Avery products.
“With all of the options available in the supreme wrapping film product line, especially the wide range of colours, our customizers are looking forward to getting creative,” says Amy Boylan, president of WCC.
In addition, wall film and other Avery products were used to create graphics for the set’s floors and walls.