Vistar Media, a global provider of software for digital out-of-home (DOOH), released the version 6.0 of the Vistar Demand-Side Platform (DSP), which combines a visual out-of-home (OOH) media buying experience with the tools for data-driven campaign optimization. Vistar Media logo
Vistar Media, a global provider of software for digital out-of-home (DOOH), released the version 6.0 of the Vistar Demand-Side Platform (DSP), which combines a visual out-of-home (OOH) media buying experience with the tools for data-driven campaign optimization.
The Vistar DSP manages single share of programmatic OOH dollars transacted globally and is the trusted platform for programmatic and digital teams at the world’s largest agencies and a long-term complementary partner to OOH groups.
Version 6.0 focuses on three areas: enhancing the visual experience of planning and managing OOH campaigns; deepening the bench of tools available for campaign control and optimizations; and providing direct access to the complete DOOH marketplace, including inventory discovery, targeting and measurement capabilities.
The Vistar DSP reflects the visual nature of OOH through a map-based planning experience and data visualizations on key campaign elements. The planning maps provide a fully transparent view of all available inventory, and support interactive inventory selection, and venue exclusions.
Key capabilities in this DSP release include:
- Allocation tools to optimize budget distribution in planning;
- Recommended bid pricing;
- Improved bid control when planning against multiple PMPs; and,
- Campaign metrics view to visualize win/loss metrics and factors influencing delivery.
The Vistar DSP is currently available to buyers in Australia, Canada, New Zealand, the United Kingdom, the United States, and Singapore, with further expansion in EMEA and APAC expected later in 2022.
