Yogurt takes OOH centre stage at Canadian fitness clubs
Montreal-based Zoom Media recently partnered with Havas Media to launch Danone’s Silhouette Greek yogurt, promoting the brand through its out-of-home (OOH) advertising network in fitness clubs across Canada.
The campaign began on January 6 and ran until February 2, timed for the season when gyms are at capacity with members following through on their New Year’s resolutions to get in better shape. The integrated initiative included Zoom’s FitTV digital signage network (pictured bottom), static posters (pictured top), free samples and coupons in Goodlife Fitness, Energie Cardio, Nautilus Plus and Curves locations across the country.
“The fitness network provides the ideal environment to reach our health-conscious potential consumers,” says Isabelle Pelletier, accounts director for Havas, which plans media campaigns.
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