Kinetic Global CEO Keith ‘Kappy’ Kaplan has joined the speaker lineup for the World Out of Home Organization’s Global Congress in Toronto from May 25-27.
Kinetic Global CEO Keith ‘Kappy’ Kaplan has joined the speaker lineup for the World Out of Home Organization’s Global Congress in Toronto from May 25-27, 2022.
Kaplan, who helped build a global ad network at Adconion (now Amobee), led global client and agency development for Yahoo, and spearheaded global monetization for King Digital Entertainment, a division of Activision, before joining WPP-owned Kinetic, an Out of Home (OOH) media agency.
Kinetic has 22 offices in 13 countries plus a network of affiliates, serving hundreds of agencies and brands worldwide. Kaplan brings knowledge of the march of digitization in today’s media world and OOH’s convergence.
Audience measurement will be a key theme of Toronto 2022 with Gideon Adey and Neil Eddleston presenting WOO’s updated global guidelines, which include digital measurement. A key contributor to these guidelines is Australia’s Outdoor Media Association (OMA) and OMA CEO Charmaine Moldrich and Grant Guesdon, who heads Australia’s MOVE industry leading measurement system, will outline their recent ground-breaking audience measurement work and its relevance for the OOH industry globally.
“Digitization, audience measurement, and sustainability will be three of the key themes at Toronto 2022 and we have been very fortunate in securing ‘Kappy’ Kaplan, Rob Debrow, Charmaine, and Grant, all unrivalled experts in their respective fields, to enlighten us,” said WOO president Tom Goddard. “Their insight, intelligence, and experience ensure Toronto 2022 is an unmissable event for everyone who is invested in the future of Out of Home Media.”
