Roland DG’s True VIS series creates RCR’s new race car wraps

The Richard Childress Racing (RCR) team has developed new wrap designs for its NASCAR Sprint Cup and Xfinity Series race cars all printed by RCR Graphics Center wrap technicians on the facility’s new Roland DG TrueVIS Series wide-format printer/cutters. Photo courtesy RCR Graphics Center

The Richard Childress Racing (RCR) team has developed new wrap designs for its NASCAR Sprint Cup and Xfinity Series race cars all printed by RCR Graphics Center wrap technicians on the facility’s new Roland DG TrueVIS Series wide-format printer/cutters.

The graphics center, located on RCR’s campus in Welcome, North Carolina, uses Roland DG inkjets to create wraps and graphics for its race cars as well as for the team’s vehicles.

“Designing, printing, and installing high quality wraps for all of our race cars and support vehicles is extremely important to our team and our sponsors,” said RCR Graphics Center manager, Nick Woodward. “With millions of racing fans watching our cars intently at racetracks throughout the country and on TV, everything needs to be perfect. The vivid color, exceptional detail, and outstanding productivity we get from our TrueVIS inkjets allows us to produce wraps that exceed the expectations of our sponsors, year after year.”

The RCR Graphics Center relies on two TrueVIS VG2-640 printer/cutters and a TrueVIS VF2-640 printer to output new wraps for the team’s race cars prior to every race. According to Woodward, the unsurpassed color accuracy and production capabilities of these devices are essential to creating wraps for all of RCR’s cars under a timely schedule.

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