GO Transit has teamed up with Toronto Blue Jays fans for their latest ad campaign, which features an array of homemade signs showing support for the team. Photos courtesy GO Transit
GO Transit has teamed up with Toronto Blue Jays fans for their latest ad campaign, which features an array of homemade signs showing support for the team.
The campaign is aimed at promoting the bond between GO Transit and the Blue Jays, as many fans in the Greater Toronto Area (GTA) rely on GO trains and buses for transportation to and from games at the Rogers Centre.
Last month, the transit provider invited fans to share their “GO Jays” signs, promising that some would be featured in the next wave of ads. Those that were selected will also spotlight the name of the person who made the sign, as well as their hometown.
“Jays fans have been riding GO since the team’s inaugural season in 1977, and this season is no exception,” says Mark Childs, chief marketing officer at Metrolinx, the agency that operates GO Transit. “This idea was our way of celebrating this unique connection and the community of GO riding Jays fans, who know GO is one of the best ways to get to the game early, stay late, and never miss a game-time moment.”
