Quebecor Media’s Out-of-Home division reached an agreement in principle with Media Group Inc. to acquire NEO-OOH’s Canada-wide out-of-home advertising business. Photo Quebecor Inc./Wikimedia Commons CCA by SA 4.0
Quebecor Media Inc. has inked a deal, which, when complete, will expand its out-of-home (OOH) advertising network to more than 17,000 advertising faces across Canada, the company announced recently.
Quebecor Media’s OOH division reached an agreement in principle with Media Group Inc. to acquire NEO-OOH’s Canada-wide OOH advertising business. The transaction is subject to customary conditions and is expected to close soon.
In a press release, the company said the expansion of Quebecor’s OOH network “will further enhance and diversify Quebecor Expertise Media’s multiplatform offering”.
Quebecor Out-of-Home, a subsidiary of Quebecor, has been managing and operating OOH advertising networks since 2012. It now has the largest inventory of street furniture in Québec with more than 14,000 advertising faces, including an extensive network of standard and digital transit shelters, as well as advertising faces on taxi screens, taxi domes, and buses. Its integrated sales force includes 10 TV channels that have a combined 41 per cent market share, 30 websites and apps, two newspapers, 12 print and digital magazines, a digital radio station, and a comprehensive OOH network (transit shelters, shopping centres, sports venues, gas stations, convenience stores and mobile).
“We are very pleased to have reached this agreement in principle with NEO, a solid company with which we share values of excellence in both performance and customer service,” said Pierre Karl Péladeau, president and CEO of Quebecor. “By combining NEO’s Canada-wide strength with Quebecor Out-of-Home’s unrivalled depth in Québec, we’ll be able to offer our local and national advertising partners an even more comprehensive suite of impactful solutions.”
“It is an honour to pass the torch of NEO’s growth to a company of Quebecor’s stature,” said Ronald Tapiero, president and CEO of Media Group.
