Florence Pierre has been promoted to vice-president (VP) of international sales for Caldera, which develops printing workflow, print-to-cut, colour management and business management software for the wide-format printing sector.

Pierre has been with Caldera for 15 years, managing its sales channels in France, the U.K., Scandinavia and Eastern Europe. Her promotion is part of an effort to strengthen the company’s business development team.

“Florence has unmatched experience in helping us grow our business in new regions, so as part of our wider strategy to boost business development, she is the perfect person to lead the charge,” says Joseph Mergui, president and CEO. “We are delighted to welcome her to her new role within the company and we know we can expect great things from her.”

“I look forward to a new challenge in increasing Caldera’s presence in international markets,’ says Pierre. “Our profile has grown in recent years, but there are still markets where we could increase our share and others where we are not yet active.”

Pierre’s first responsibilities will include showcasing the company’s software portfolio at the 2013 Federation of European Screen Printers Associations (FESPA) exhibition in London, England, in June and then building upon those impressions throughout 2013.