Photo courtesy Zoom Media
Shortly after the delayed start of the current National Hockey League (NHL) season, Montreal-based Zoom Media announced a new out-of-home (OOH) advertising partnership with Boston Pizza restaurants across Quebec, hoping to reach fans on game nights.
Boston Pizza entered the province in 2004 with the opening a regional office in Laval, Que. Since then, the casual dining chain has opened more than 25 restaurants across Quebec.
“We are very excited to begin this new partnership with Boston Pizza,” says Eric Fortin, Zoom’s vice-president (VP) of operations and development. “The timing could not be better. With the return of hockey, advertisers benefit from increased traffic of sports enthusiasts.”
The partnership expands Zoom’s resto-bar OOH network, which reportedly achieves more than 14 million impressions per week.
