Photo courtesy Zoom Media
Procter & Gamble (P&G) recently teamed up with Canadian out-of-home (OOH) advertising firm Zoom Media for a campaign encouraging fitness club members to test Tide plus Febreze Sport right after their workout.
Participants in select venues across Zoom’s fitness OOH network were asked to hand over their used garments and put the product to the test. In exchange, they were given a full-size bottle to try at home, freshly laundered clothing and coupons.
Zoom also used posters, illuminated boards, mirror decals, wall graphics and locker decals to advertise Tide plus Febreze Sport throughout all of the fitness clubs.
“We take pride in engaging consumers in non-traditional settings and creating memorable experiences,” says Chris Corvetti, Zoom’s director of sales and media integration.
