Photo courtesy Astral Out-of-Home
Astral Out-of-Home is expanding its network of digital billboards alongside Montreal-area highways, adding two new dynamically illuminated faces this month. The expansion will bring the local network to a total of 15 boards.
“These additional billboards will give advertisers new opportunities in key areas, including the West Island, heading toward Montréal-Pierre Elliott Trudeau International Airport and Boucherville on the south shore,” says Ghislaine Fugère, Astral Out-of-Home’s digital product director.
Compared to traditional static billboards, Astral’s digital network provides flexibility for marketers to modify their ads as frequently as desired. For example, messages can be changed according to current events, the weather or the time of day.
After the new signs are installed, the total digital network will encompass 41 billboards across Canada, including those serving the Toronto and Vancouver markets.
