Photo courtesy OMAC
The Out-of-Home Marketing Association of Canada (OMAC) has unveiled the most popular out-of-home (OOH) campaigns from around the world, based on feedback the organization received from visitors to a dedicated Facebook page.
Compared to the previous year, more than twice as many entries were viewed this time and twice as many people cast their votes for their favourite international, award-winning campaigns. The collection spanned 40 countries, up from 30 before, including Canada (example pictured), the U.S. and Japan.
OMAC’s bilingual microsite allowed users to search by year and from 22 different categories, representing some 2,500 videos and images viewable as thumbnails or a full-screen slideshow. Many advertisers’ products were showcased through multiple OOH executions.
To see which campaigns made the final cut, visit www.omaccanada.ca.
