Photos courtesy Abcon Media
Toronto-based Abcon Media has partnered with 2aTee Golf Media in the U.S. to launch a digital out-of-home (DOOH) advertising network this month at golf courses across Canada.
The new network encompasses more than 3,500 Global Positioning System (GPS) screens mounted in carts used at more than 50 high-end golf clubs. The ads will achieve an estimated 21.6 million impressions each month, reaching more than 200,000 golfers.
The GPS screens offer not only video and audio capabilities, but also touch-enabled interactivity. They will integrate ads with relevant real-time content, including three-dimensional (3-D) flyovers of golf hole layouts, distances to pins and hazards, professional tips, food and beverage ordering and pace-of-play information.
As Abcon puts it, on a per capita basis, Canada is home to more golfers than any other country in the world. Indeed, more Canadians today play golf than hockey—and many of them fall within well-educated, affluent and successful demographics desired by advertisers.
