Entrepreneur Adi Isakovic recently travelled from Toronto to New York, N.Y., to demonstrate new technology that enables remote control of video billboards via mobile phone.
Isakovic stood on a traffic island at New York’s Times Square and projected images of his pet poodle and his honeymoon in Hawaii onto a 15 x 30-m (50 x 100-ft) screen at Seventh Avenue and West 47th Street. He had bought a few minutes’ worth of advertising space on the screen from the agency that controls it.
He arranged the publicity stunt, shared via YouTube (see video), to help demonstrate the capabilities of TubeMote, a web-based startup company he runs with his wife, Tania Nardandrea-Isakovic. Essentially, the billboard became a web browser for TubeMote.com.
“It’s basically the ability to broadcast and control screens remotely,” said Isakovic after the demonstration.
He is working with Adept Media on a new interactive digital signage campaign, whereby donors to relief efforts in Japan will be able to post messages onto public screens.
