For more than 40 years, Electra Sign Ltd. has focused on growing a repertoire of captivating signage. Photos courtesy Electra Sign Ltd.
By Carly McHugh
For more than 40 years, Electra Sign Ltd. of Winnipeg has focused on growing a repertoire of bright, eye-catching projects. Serving clients in Western Canada and beyond, their dedication to building iron-clad working relationships and providing white glove service has been of the utmost priority.
Now under new ownership, the company works hard to achieve the same quality, creativity, and customer service they have been known for since the beginning—proof that while some things might change, delivering captivating signs that leave a lasting impression will always remain top of mind.
Sign Media Canada spoke with the shop’s creative director, Brett Aho, about the history of Electra Sign, along with its recent projects and specialties, and his team’s plans for the future.
The shop specializes in a wide variety of projects, including channel letters, pylon and fascia signs, LED signage, and electronic message centres.
Sign Media Canada (SMC): What is the history of your shop?
Brett Aho (BA): Electra Sign Ltd. was founded in Winnipeg in 1979, by Ken Devine. The name Electra comes from Greek mythology (also spelt Elektra). It’s a female name meaning “amber,” and thus, “shining” and “incandescent.” The company initially focused on creating portable reader panel signs for businesses in the area.
In the 1980s, Electra Sign expanded its services to include electronic message centres (EMCs) and other types of illuminated signs. It gained a reputation for high-quality custom signage and began to work with clients throughout Western Canada and northwest Ontario.
Throughout the 1990s, the company continued to innovate and introduced new types of signage, including LED displays and energy-efficient lighting solutions. It also expanded its operations by opening a second location in Edmonton, as well as a third location in Regina.
In the early 2000s, Electra Sign kept its focus on growing and diversifying its offerings. The company introduced digital signage solutions and aimed to strengthen its online presence through its website and social media channels.
Over the following decade, the company consolidated its operations by closing its Edmonton location and focusing on its Winnipeg headquarters. Throughout this process, it also sought to consistently expand its range of products and services.
In 2019, the company was purchased by Jesse Brolly. Brolly began working with Electra Sign on the installation and service team and is now the company’s president and director of sales. Electra Sign also celebrated its 40th anniversary that same year.
Today, the company continues to thrive as a provider of high-quality, custom electric signage across Canada. Our team of designers, fabricators, and installers work together to create unique and impactful signage solutions for a wide range of businesses and organizations.
