Business models in demand
Print-service providers (PSPS), therefore, must adapt or revise their business models for the future. As per the aforementioned trends, three models appear especially suitable:
- Focus more on the conceptual development and execution of customer-specific marketing campaigns.
- Expand web-to-print concepts.
- Produce more customized goods, either as independent products or in collaboration with conventional industries.
Sign shops and PSPs will have to focus less on the capacity of their available machines and more on their capabilities. Photo courtesy SGIA
The third option, in particular, has the potential to reach many professional fields that have no previous experience in printing, presenting an untapped opportunity for digital press shops.
With all of these new business models, sign shops and PSPs will have to focus less on the capacity of their available machines and more on their capabilities. Competency in logistics and industry-specific areas like colour management and print data processing, along with deep experience in and understanding of the interplay between inks and substrates, will form a strong basis for pursuing many new and interesting business opportunities.
In other words, to achieve lasting success, digital printing companies will have to ‘think outside the box’ a bit. They will find their customers asking more and more frequently in the coming years about the benefits delivered by new products and services, whether in terms of time, savings or commercial value. They are not interested in the nature of the underlying technological process, so they will be indifferent to the chosen printing method. “We print digitally” will no longer be a sufficient value proposition for the business model of the future.
With files from Durst. For more information, visit www.durstus.com.
