A direct answer

by Matthew | 11 July 2012 8:30 am

Pictured left to right are: Eddie Camera, inkjet account manager for Agfa Graphics Canada; Bob Murray, president of McRae Imaging; and Richard Kisiel, vice-president (VP) of McRae Imaging.[1]

Pictured left to right are: Eddie Camera, inkjet account manager for Agfa Graphics Canada; Bob Murray, president of McRae Imaging; and Richard Kisiel, vice-president (VP) of McRae Imaging.

McRae Imaging in Mississauga, Ont., is known for dye sublimation work, but has also installed a Jeti 3324 AquaJet direct-to-textile printer from Agfa Graphics for digital inkjet production.

McRae’s 1,858-m2 (20,000-sf) facility now houses both dye-sub and inkjet equipment, along with an in-house finishing department and a metal fabrication shop, allowing it to fully produce custom graphic structures for trade shows and other events.

“Fabric printing has come a long way since the late 1990s, when traditional photo finishing was being overtaken by digital technology,” says Bob Murray, owner. “As digital printing continues toward ever-sharper photographic image quality, it has forever changed the trade show exhibit landscape. Fabric structures are now grand splashes of colour.”

The company is using the Jeti to print banners, flags, table drapes and murals on polyester-based fabrics. It even used it to produce overhead graphics and related structures for Agfa’s booth at the International Sign Association’s (ISA’s) International Sign Expo earlier this year.

“Many exhibit and retail designers are now using fabric as a key component of their display portfolio,” says Deborah Hutcheson, Agfa’s director of marketing for North America.

Endnotes:
  1. [Image]: http://www.signmedia.ca/wp-content/uploads/2014/02/McRaeImaging.jpg

Source URL: https://www.signmedia.ca/a-direct-answer/