Once the sign code is verified by the in-house permit specialist, the design team goes over the project requirements, including size restrictions, budget, and vision, and creates a proposition based on what they believe would bring the best value to the client and their respective project.
SMC: What is the key to staying successful in this industry?
LM: The key to staying successful is always putting your client first. You have to be attentive to their needs, find innovative solutions to improve existing signage programs, and above all, be cognizant of the fact that while signage is mostly an afterthought for many people, it is the first thing they see when they walk into a store or restaurant. Therefore, it is important to educate customers about new techniques and provide alternatives to traditional methods. Not only does this approach help clients make an informed choice, but also allows them to make their brand stand out from the rest.
Also, supporting the industry and participating in events can be extremely rewarding for sign professionals.
SMC: What are the future plans for your sign business?
LM: We are currently expanding into various sign-related markets. We also hope to take on many unconventional projects, which can be interesting and challenging at the same time, so these are on our radar.
