Air Miles smile booths powered by interactive digital signage

by all | 29 July 2015 8:35 am

[1]Air Miles’ recent ‘Smiles 4 Miles’ campaign visited 57 locations in 22 Canadian cities, using transparent liquid crystal displays (LCDs) and infrared (IR) multi-touch frames to invite the public to exchange smiles for prizes.

Toronto-based creative technology agency Wondermakr built the campaign’s smile booths by modifying vending machines with cameras, wireless-fidelity (Wi-Fi) connected personal computers (PCs), custom software and campaign branding, while U.K.-based Pro Display supplied the 1.2-m (47-in.) LCDs and multi-touch frames. Behind each transparent screen stood a selection of prizes, ready to be released at random to customers smiling for the camera.

[2]“Over just the first three days of the campaign, the booths had more than 1,000 direct interactions and more than one million social impressions,” says Rachel Macqueen, vice-president (VP) of marketing for Air Miles.

Source URL: https://www.signmedia.ca/air-miles-smile-booths-powered-by-interactive-digital-signage/

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