Hanging room signage helps highlight amenity spaces throughout the office.
Breakout areas with purpose
Surrounding the workspaces, 60 per cent of Trulioo’s office consists of amenity, collaboration, and meeting spaces—each with a slightly different vibe. To help highlight these areas, Edit designed hanging room signage with computer numerical control (CNC)-cut wood letters, wood boxes with colour-matched faces, and powder-coated metal stand-offs.
The library is a quiet place where staff can go to put their heads down and focus without any noise from calls, while the living room is a semi-informal space where they can relax, play video games, and watch TV. There is also a hidden speakeasy pub, modelled after Trulioo’s head office in Dublin. The directional signs for these spaces come in a range of sizes, including 609.6 x 203.2 mm (24 x 8 in.).
Getting good reception
A warm welcome for visitors as they enter the office, the reception area is deemed the heart of the project. The space revolves around a brightly painted, interconnected staircase featuring a custom-designed mural by local artist Rory Doyle. The two-storey vinyl application resembles Trulioo’s most important assets: their people and their diversity.
To emphasize Trulioo’s presence as a global company, Edit also designed a 558.8- x 558.8-mm (22- x 22-in.), 3D medium-density fibreboard (MDF) wall, depicting a map of the world. Each continent was drawn in an unconventional shape for a more abstract look and included a buildup of three different layers of MDF. They were all carefully cut with a CNC router to create the desired effect, then painted black.
In addition to these two main pieces, the reception area also features 914.4- x 177.8-mm (36- x 7-in.), illuminated desk signage, comprising 3D rear-lit channel letters, made with powder-coated metal, acrylic diffusers, and LED lighting.
Bringing it all together
Fabricating all the signage pieces involved a variety of systems and materials, including wood dowels, films, and acrylics. The first round of signs included in the design eventually needed to be costed out, which caused the team to re-evaluate what was feasible for the project.
“We worked back and forth with Pendo and our signage vendor to figure out, ‘How can we value engineer this, but still keep the intent?’” says Janay Koldingnes, partner and design director at Edit Studios. “We really wanted lit signs, but that part was value engineered out in lieu of more colours. Therefore, on the dowel signs, some of them are pink, some of them mint green, some of them are white. Those are all brand colours, but they were changed to colours because we couldn’t afford to light the signs. In the end, it’s still fun, but it’s pared down.”
Incorporating the vinyl and film proved to be a simple part of the process. However, the wood dowel signs were some of the most complicated parts of the project. Hundreds of dowels had to be drilled into the wall and attached or glued. This part was also among the elements which needed to be re-engineered a few times to stay on budget.
Ultimately, the project team was happy with how the dowel signs turned out. Ensuring they looked their best involved the creative use of a CNC router, along with a well-versed installer who could precisely lay the signage out on-site with a template.
The team attributed their success to the close collaboration and communication which was present through every step of the project. All parties—including the branding partner, the interior designer, the signage vendor, the build-out partner, the millworker, and the client—worked diligently to make sure each process went smoothly, and the project was completed on time.
Following design, permitting, and construction, the new office space was wrapped up and ready for Trulioo by January 2023.
