Dramatic advances
The technologies that enable digital signage to be installed and operated effectively outdoors have advanced dramatically in the last few years. The displays themselves have become more reliable and cost-effective, with a wider range of capabilities and options available. Manufacturers have introduced larger screens, multi-touch interactivity, integrated speakers, microphones, cameras, other peripheral devices and systems for remotely monitoring a network of digital signs from a central location.
As digital signs are deployed for more purposes, from marketing and advertising to wayfinding, public engagement, information, menu display and amusement, it is important to select the right technologies to ensure a trouble-free outdoor deployment.
Ralph and Jennifer Idems are co-founder and administrative assistant, respectively, of Toronto-based Vertigo Digital Displays, which designs and engineers indoor, outdoor and semi-outdoor digital signage units. For more information, visit www.vertigodisplays.com.
