Astral Out-Of-Home (OOH) has signed an exclusive agreement with the Agence Métropolitaine de Transport (AMT) and Canadian Pacific (CP) for OOH advertising dominance of Lucien-L’Allier Station in downtown Montreal.
Nearly 2.9 million users pass through the station each year, as it offers direct access to the Bell Centre and services to three of AMT’s five railway lines: Vaudreuil-Hudson, Blainville-St-Jérôme and Candiac. Under the new agreement, advertisers’ campaigns can now encompass a 3.7 x 3.7-m (12 x 12-ft) hanging banner, a mural at the ticket counter, four column wraps, 150 train signs and an exterior mural.
“Combined with on-board train signage, this package will guarantee optimal impact and frequency for a target group aged 25 to 54,” says Eliane Tremblay, Astral’s director of transportation products.
